Tuesday, January 19, 2010

Conan Fox Network ?

Over the last week the talk show circuit has exploded as NBC has announced plans to place Jay Leno back in his 10:35 Central time slot, while pushing Conan O’Brien back to 12:05am and Jimmy Fallon somehwere into the year 2072. While the treatment of O’Brien has been seen as largely unfair, I actually feel that the floppy haired funnyman would benefit from an NBC to FOX move, if such a deal really does exist somewhere in the backrooms of Fox Studios.

Less we forget, Conan O’Brien was a shining star for Fox, writing some of the most memorable episodes of the Simpsons (can everyone say “Monorail”). By entering into an agreement with a network that actually appreciates his talents, Conan may be able to poach some of the networks best comedic writing talents, a move that could help keep his shows stay fresh with new raw material.

Furthermore, O’Brien would more than likely have extra leeway with how he presents his material. NBC officials have admitted that they wanted Conan to “broaden his appeal” however Conan isn’t your grandma and grandpas version of the Tonight Show, instead he targets younger crowds and during his old timeslot he did that better than any other talk show host. If Fox can get Family Guy and Simpsons viewers to tune into the funnyman’s new show, the show could reap advertiser gold by targeting the coveted 18-45 year old male demographic. If you want to know how profitable that demographic is, just look at the huge profits being reaped by ESPN.


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